Posts Tagged ‘business’

How to use an integrated web strategy to grow business

Monday, March 8th, 2010

In most business environments there is a high level of competition for your buyer’s attention. And it’s the same on the Internet, too. Most people venturing into their first website have a somewhat misguided version of how the Internet will help their business.

There seems to be a belief that the oft-quoted line from Kevin Costner’s Field of Dreams movie, “If you build it, they will come” applies to websites.

It’s as if you build a website and suddenly hundreds of new customers will appear. That just because you’ve built a website the search engines will suddenly give you a page 1 ranking.

The reality is that if you consider how many websites there are competing for the search engine’s attention, and then consider that the search engines rank pages, not sites, you get some idea of the degree of difficulty.

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